Pandora announced today that it is releasing an HTML 5 app for connected TV’s. This follows the push by Pandora to bring its service to Internet-connected automobiles and mobile devices. While it’s available as a native app on Smart TVs, Blu-Ray players, and some set-top boxes, Pandora has been notoriously absent from game consoles; the new app remedies this in its HTML 5 design, which means its available to any TV streaming device – like many game consoles. The goal for Pandora is, ultimately, consistency and quality. The company knows that the best speakers in the house are in the living room, and that the best guaranteed access point in the home is through the TV. Simultaneously, the TV app primes the company to generate significantly more ad revenue, and to combine with commercials and on-screen experiences to create a seamless flow between listening service and discovery engine.