Sony & Disney Begin Streaming Movies Still In Theaters

In a bold attempt to undercut piracy around the world, as well as retain command over their film brand images Disney and Sony began testing a new on-demand service in South Korea that offers movies to rent whilst still in theaters. Films such as Django Unchained, Wreck-It Ralph, and Brave have all been made available as part of the program. Such experiments have been met with derision and inter-company political skirmishes in the past, but the companies now recognize that times are changing, and new methods of content delivery are necessary for a changing digital world.