Facebook is ready to bring auto-playing videos to your mobile news feed in a bid to make videos a more attractive option for users. Videos will auto play without sound while in the context of the feed, but a simple tap will expand the video to full screen and unmute the audio. This a proposed solution to the problem that Facebook’s video platform is ineffective from the mobile creation environment all the way to playback, and could bring far more videos to your news feed in the near future. If that happens, that could also mean video ads blending into the news feed in the same way. Video ads are a potentially lucrative source of revenue for Facebook, with estimates placing the cost of distributing a 15 second video for one day on the platform between $1 million and $2.4 million.