Microsoft’s Advertises Through YouTube Content Creators

The paid and earned lines are increasingly blurring. While media owners disclose paid content whether it be native ads or branded content, Microsoft’s YouTube promotion is less transparent. The tech company is paying $3 CPM for YouTube content creators to mention the Xbox One and incorporate game footage with a maximum payout of $3,750 for 1.25 million views.  An alternative campaign might be creating a UGC contest around gameplay footage which would achieve a similar outcome.