According to The Wall Street Journal, Amazon has approached three big media conglomerates looking to distribute their content online. The idea is to start a paid, online TV service for channels that are presently available on cable and satellite. It would be a big compliment to Amazon Instant Video, the service that allows for Netflix-like streaming of TV shows and movies, and it would allow for Amazon to finally have a step up on Netflix in terms of content. But how it would work remains murky: would it be a subscription-based package? Or would users only pay to stream some specific channels? It’s all up in the air, but the potential is vast if Amazon can indeed pull it off.