In September StumbleUpon purchased 5by, a video recommendation service that was in its early stages of forming. Now the app is out in the open for both Android and iOS devices. It’s designed to get users to watch videos quickly and easily by taking into account the time of day and what mood you’re in. It’s organized in sections like ‘Entertaining You,’ ‘Showing Your Friends,’ or ‘In Transit,’ so as to make the most of the mood you’re in, or the situation you’re in – compounded by the fact that you can filter by length as well. Over time, the app will learn your preferences and tailor video selections to you. StumbleUpon seemed like a novelty for a while, but as the Internet operates with a currency of videos, gifs, and memes, the pivot to video makes sense.