As we’ve already seen with the Sherman incident, social media and the Super Bowl go hand in hand. As agencies think strategically about how to leverage that data, CrowdTap has just released a survey about social media users during the big game: the majority of viewers are going to record impressions on social media before, during, and after the game. 61% of those surveyed said that they’ll share ads on social media as well, and 41.2% said that they’ll be on social media the whole game. The social media of choice? Facebook: 55.8% say they’ll be primarily on the social network site. Most importantly: 59.1% say they’re interested in brands, while 46.8% say that brands they like will make announcements. Though it’s unlikely that advertisers will take these statistics into account this year, they point to a wide margin for success in getting campaigns to broad audiences quickly through digital means. The companies who leverage this potent interest will ultimately be the ones who come out successful.