Super Bowl & Social Media

As we’ve already seen with the Sherman incident, social media and the Super Bowl go hand in hand. As agencies think strategically about how to leverage that data, CrowdTap has just released a survey about social media users during the big game: the majority of viewers are going to record impressions on social media before, during, and after the game. 61% of those surveyed said that they’ll share ads on social media as well, and 41.2% said that they’ll be on social media the whole game. The social media of choice? Facebook: 55.8% say they’ll be primarily on the social network site. Most importantly: 59.1% say they’re interested in brands, while 46.8% say that brands they like will make announcements. Though it’s unlikely that advertisers will take these statistics into account this year, they point to a wide margin for success in getting campaigns to broad audiences quickly through digital means. The companies who leverage this potent interest will ultimately be the ones who come out successful.