Google Debuts Magazine-Style Ad Units

It is known that Google gives publishers the ability to run display and text ads on their sites. Now, Google is providing the means for advertisers to utilize a more well-known format: it wants to put magazine-like display and text ads on sites. The goal, it seems, is to give text advertisers the ability to compete, in an aesthetically pleasing fashion, with display-only ad units, and to give publishers the ability to run text ads in addition to their own display ads. It seems like a straightforward play for Google: the company can and will simply make more money when these ads display, as before their existence there wouldn’t have been ads in competition for these spots at all. Though it might feel gimmicky, it’s an effective way for Google to maximize on profits for previously unused space.