Pepsi Readies For World Cup With OOH Campaign

Pepsi is looking to get out ahead of the world cup with a new, out of home vending machine that looks to unlock sodas and engage consumers through its interactive display. In brief, it’s going to let users unlock Pepsi Sodas with virtual soccer juggling. The user stands in front of the machine, and if they break a certain score by juggling the ball for a certain amount of time, they get a free soda. It works by leveraging the Xbox Kinect, the now infamous motion tracking camera. It’s a unique take on out of home, but it does verge on gimmicky, as users will likely look a bit foolish juggling an invisible soccer ball in front of a vending machine. That said, unique OOH marketing has worked wonders before, and its likely Pepsi is looking to cash in on the trend.