How BitTorrent Is Wooing Advertisers

BitTorrent Inc., the company behind the peer-to-peer file-sharing protocol that most torrent sites currently deploy for privacy, is courting advertisers. According to their pitch deck, the company is trying to convince advertisers that their transfer protocol is an ideal marketing platform for publishers and brands alike. Shredding its association with piracy, the company urges advertisers to reconsider it as a “software company that lets users download software, bundles of content and sync content across devices”. Leveraging its high brand awareness and its alleged “counter-cultural position”, the company might just get some brands on board.