Apple today announced that its newest entry in OS X is set for official release today. First revealed at Apple’s WWDC back in June, the much-anticipated OS X Yosemite boasts new features such as enhanced iMessage support and spotlight search, actionable notifications, and most importantly, iCloud-based continuity.
As with previous OS releases, Yosemite will be free to upgrade and come preinstalled on new Apple’s many new offerings unveiled today, which will no doubt boost its chances of quick adoption. Since Yosemite is designed to work with devices running iOS 8, especially thanks to continuity features like auto-synced text messages, instant hotspot, and Handoff, Apple users who upgrade to OS Yosemite will be more incentivized to update to iOS 8. Not only will this help Apple sell more devices (some old devices, like iPhone 4S, cannot handle iOS 8), it also spells good news for media owners and brands, as this is only going to drive cross-platform media consumption.
