Why Samsung’s New Placedge Beacon Is A Big Deal

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Samsung is launching its own beacon! The company has unveiled the Samsung Placedge Platform, which functions as a beacon-detecting uber-application that sits at the device layer, with no specific app required. A SDK has also been released to enable developers to create their own apps, allowing for more customized experiences.

This move by Samsung helps to reinforce that beacons aren’t an Apple-only thing. It also highlights the competition for access to consumer engagement happening in the hyperlocal space.