Read original story on: BEEKn
Samsung is launching its own beacon! The company has unveiled the Samsung Placedge Platform, which functions as a beacon-detecting uber-application that sits at the device layer, with no specific app required. A SDK has also been released to enable developers to create their own apps, allowing for more customized experiences.
This move by Samsung helps to reinforce that beacons aren’t an Apple-only thing. It also highlights the competition for access to consumer engagement happening in the hyperlocal space.