As The Verge writer David Pierce pointed out in his Microsoft Band review, the newly launched fitness tracker—like dozens of other wearables currently available—generates a boatload of biometric data, providing users with a heightened sense of the quantified self. But beyond that, it doesn’t do really much, leaving users bewildered and lacking insights they can act on. In his own words:
That’s the thing about all fitness trackers: even the most powerful ones are only measuring internal data, data about me. … If the Band knows my heart rate and my sleep stage, why can’t it wake me up at the perfect moment in my sleep cycle?
Indeed, “what am I supposed to do with all that data” has become a question frequently asked by the early adopters of wearable tech. Wearable makers need to go beyond basic functions such as tracking, syncing and data-gathering. Only by fully exploring the actionable insights the data can provide, or by building a rich narrative for the users to engage with, will wearables find a mass audience.
Header image taken from the linked review on The Verge