Read original story on: AdWeek
A surprising candidate has entered OTT original content market: BitTorrent has just announced its first original web series, Children of the Machine. Starting next fall, the post-apocalyptic sci-fi web series will be distributed via BitTorrent Bundle, a service that allows media owners to release content directly to consumers. Previously, musicians like Thom Yorke and DJ Diplo have opted to release new music through the bundle program.
The pilot will be free for download with commercial spots embedded. We reported back in September that BitTorrent is wooing advertisers, and this is without doubt another solid move for the company to establish itself as a legitimate marketing platform.