Best Of The Lab 2014: Gen Z And Emerging Media Channels

Welcome to the Lab’s year-end review, looking back at our most popular posts from 2014.

One of our key trends this year was Gen Z’s fluid media habits, as they relentlessly pursue new platforms that suit their needs, most notably with messaging apps. Read our interview with the insightful Melissa Lavigne-Delville from our Gen Z feature week to reflect on the fickle generation. Then head over to our hit white paper to reacquaint yourself with the ins and outs of the fast-growing messaging apps.

Gen Z Week: A Conversation With Melissa Lavigne-Delville

Messaging Apps: The New Face of Social Media and What It Means For Brands