Read original story on: TechCrunch
Facebook has quietly inked a deal with Nokia to use its Here mapping division to power location services on Facebook’s mobile website. The company is also running a test with Here data in its proprietary apps like Instagram and Messenger.
Facebook has long been trying to improve its location services, acquiring companies like Glancee, TagTile, and Gowalla to buff up its location technology and talent pool. With this new deal, the social media giant not only can provide users with a more uniform mobile experience and more accuracy in Facebook Places and Instagram venue tagging, but also potentially scale up its online-offline attributions with the superior mapping data that Here promises with more details and accuracy in converting geo-data to actual venues.
From partnerships with Datalogix for POS data, offering retailers in-store WiFi with Cisco, and now the deal with Here, Facebook is making great strides in attacking what marketers have said is their biggest challenge with digital attribution: matching online campaigns to offline conversion.
