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Postmates, a 3-year-old on-demand delivery startup, has been slowly winning over major fast-food chains by proving it can drive demand and deliver on its promises. Merely weeks after striking an exclusive delivery deal with Chipotle, the Brooklyn-based startup has formally announced a similar deal with McDonald’s today, starting with a test program in New York City.
Although Postmates delivers orders to consumers with or without the consent of restaurants, these newly forged partnerships likely signal a future business model for Postmates where, with its open API, it can create a white-labeled local delivery network not just for take-outs, but all kinds of small parcels. By bringing more big-name brands into the on-demand economy, it might just upend the ecosystem of the food industry.
