Beacons Are Coming To Ford Showrooms

Read original story on: WardsAuto

Ford is set to begin a pilot test program for beacons in a handful of showrooms to aid a more independent sales process. Because car shoppers begin their research online, the purchase cycle has become compressed, enabling people to get the information they need faster, leading to a quicker purchase. Dealers will attach the beacons to models they want to feature in their showrooms. As a shopper walks around the vehicle, the devices will broadcast key information to the customer’s smartphone that might help close a sale.