Miller Lite is going after millennial guys on Instagram with tailored brand content that capitalizes on trending topics in font design and typography. By using hashtags such as #graphicdesign, #typography, #thedailytype, as well as age verification to rule out underage users, the beer brand is looking to connect with a specific set of Instagram users by adding a unique branded lens on the existing content trends on the photo-sharing platform.
What Brands Should Do
For brands looking into content marketing on social platforms, Miller Lite’s new campaign points to new ways to target niche audiences by utilizing the user data available to identify the trending topics and interests of the target audience, and serving them with high-quality native content that fits the bill.
Image courtesy of @MillerLite on Instagram