How Coca-Cola Tapped Proximity Tech For Precise Retargeting

What Happened
Coca-Cola worked with Norway’s CAPA cinemas and VG newspaper on a recent test campaign that leveraged Unacast’s beacon technology into high engagement and precise retargeting. The campaign ran on CAPA’s own app and targeted moviegoers with a free coke coupon, which 24% used. Unacast collected data about these users so that when any of them opened the VG news app, they would be retargeted with a Coca-Cola ad offering them a free ticket to be redeemed at the movie theater. The campaign proved successful, with 60 percent clicking on this ad and 20 percent redeeming the offer.

What Brands Can Do
As mobile-based proximity technology continues to mature, beacon-powered targeting has been winning over retailers with a high ROI, scalability, and precise targeting capabilities. For brands that are looking to connect their physical stores with digital assets, now is the time to tap into new applications enabled by beacons to create a holistic consumer experience across platforms.


Source: Mobile Marketer