Google announced yesterday that the new Chromecast 2 will have native support for a slew of popular streaming services including Showtime, Sling TV, NBA, and NHL. Google also introduced Chromecast Audio that connects speakers to Wi-Fi for wireless audio streaming from services like Spotify. The Chromecast Android app also received a major update that added features like content discovery, multiple device control, and a more comprehensive video search tool, vastly improving the user experience.
What Brands Need To Do
So far, Google has reportedly sold an impressive 20 million units of the original Chromecast, which helps users enjoy a living-room viewing experience powered by mobile devices and laptops. All brands that have video content should consider adding support for Chromecast in their branded apps. For media owners that have content apps that already support Chromecast, this upgrade brings some new opportunities in increased audience reach and improved content discovery, and content owners need to make efforts to ensure the consistency and quality of viewing experience as viewers consume content on bigger TV screens.