Verizon is adding NBA content to the lineup of its streaming service Go90, as the telecom giant inks a multi-year marketing and content deal with the basketball league. This pact will grant Go90 users access to some live games as well as highlights and original NBA programming. Moreover, viewers will be able to buy individual games via NBA’s “League Pass” programming with Go90’s a la carte option.
What Brands Need To Do
As we wrote when Verizon launched Go90 this summer, Verizon stands to offer brands strong targeting tools on Go90’s ad-supported platform by combining its vast amount of consumer data with the ad tech it acquired from AOL. By adding premium content such as live sports to its platform, Go90 should be able to draw an audience sizable enough to warrant ad buying. Therefore, brands need to be mindful of the great advertising potential it presents.