Best Of The Lab 2015: Social Commerce Is Heating Up

Welcome to the Lab’s year-end review, looking back at some of our best and most popular posts from 2015.

One of the key trends from this year was the surge of social commerce, i.e. ecommerce on social media channels. All big social channels came out with some variations of “buy buttons” and made a play for ecommerce dollars. Besides, brands have also been experimenting with new ways to engage with consumers on social channels, either through custom emojis or messaging apps. Is your brand ready to sell on social channels?

On Trend: Social Commerce Heats Up Again With “Buy Buttons”

ABC Uses Custom Hashtag-Emoji Combo To Unlock Previews On Twitter

Chinese Jewelry Retailer Deploys In-Store Beacons Via WeChat