Facebook To Take On Yelp With Local Listings

What Happened
Facebook is quietly testing a new feature that would make Yelp anxious. The social network has started to test out a new feature named “Facebook Professional Services” on its desktop site that will help users discover the best-rated and reviewed local service providers in their area.

What Brands Need To Do
As Facebook continues to make its platform more brand-friendly, brands should learn to use these new customer service tools and reach out to consumers on Facebook. Also, given that the local search results in a number of categories are pulled in from local businesses’ Pages, it is important that businesses and brands make sure their Page information is correct and up-to-date.

Source: The Verge