Apple announced on Monday that it has extended App Analytics feature to support tvOS apps, allowing developers to get detailed feedback on how users are using their apps on the new Apple TV. Now developers and brand marketers can granularly measure marketing campaign, get app usage information, and track in-app purchases for their tvOS apps.
What Brands Need To Do
With its App Store and Universal Search, the new Apple TV offers a great platform for branded content to live alongside with traditional media content. This new analytic feature can help brands closely measure how their apps are doing and better understand which piece of content is working, and adjust their app design or update their in-app content accordingly. For more actionable suggestions on how brands can market on Apple TV, check out our Fast Forward here.