What Happened
There is no denying that Snapchat is one of the fastest growing and most in-demand social networks at the moment. A recent report from Statista revealed that Snapchat had accumulated 110 million daily active users as of last December. Today, a new report from Bloomberg claims that the hot messaging app now has 150 million people using it daily, possibly surpassing Twitter’s 140 million daily active users.
In related news, Snapchat has scored a three-year deal with Wimbledon to promote content from the prestigious, London-based tennis tournament. One global Live Story will be created for opening day and closing day, whereas the day-to-day coverage will be geofenced for U.K. users only. Major Wimbledon sponsors such as Stella Artois, Evian, and Jaguar are reportedly in talks to appear as part of the Live Stories.
What Brands Need To Do
With consumers increasingly shifting from traditional media to digital and social channels, brand marketers need to be mindful of the rising social platforms and move in quickly. Snapchat has been steadily building out its ad products in a bid to win over more ad dollars. The Wimbledon partnership serves to grow Snapchat’s audience with live sports events, an area Twitter also recently got a major boost in thanks to its partnership with the NFL. For brands, it is time to consider getting on Snapchat to reach its 150 million young-skewing users via ads in Live Stories, event sponsorships, custom selfie filters, or branded Geofilters.
