Alexa and Google Assistant both added “pizza-ordering” to their growing repertoire of capabilities this week as two national pizza chains launched support for the two AI-powered, voice-based digital assistant services. Amazon Echo users can now activate the Pizza Hut skill to access their favorite menu items and previous orders for a convenient reorder, whereas people using Google Home can order their pizzas from Domino’s by logging into their Domino’s profiles. Besides, Google Home also added several new functions to let users control Netflix playback or access information on CNN and WebMD.
What Brands Should Do
Domino’s is no stranger to getting its service on emerging conversational platforms, as the company launched a branded Alexa skill in February and created a pizza-ordering chatbot on Facebook Messenger this August. As more and more consumers become addressable via these voice-based smart home devices, it is up to brands to take the initiative to explore the shifting paradigm of brand-customer interactions they bring and find an authentic brand voice in order to connect with consumers. For more actionable suggestions on this topic, check out the Conversational Interfaces section in our Outlook 2016.
How We Can Help
The Lab has extensive experience in building Alexa Skills and chatbots to reach consumers on conversational interfaces. So much so that we’ve built a dedicated conversational practice called Dialogue. The NiroBot we built in collaboration with Ansible for Kia is a good example of how Dialogue can help brands build a conversational customer experience supercharged by our stack of technology partners with best-in-class solutions and an insights engine that extracts business intelligence from conversational data.
If you’d like to learn more about how to effectively reach consumers on conversational interfaces, or to leverage the Lab’s expertise to take on related client opportunities within the IPG Mediabrands, please contact our Client Services Director Samantha Holland ([email protected]) to schedule a visit to the Lab.