Pinterest has started using deep learning to improve the relevance of its Recommended Pins, which shows up when a Pinterest user pins an image to their boards to suggest visually similar posts that they may be interested in as well. This is built upon Pinterest’s existing use of machine learning in visual search, a feature the site first started testing in 2015 and later expanded to more users last summer.
What Brands Need To Do
The use of deep learning — which generally means training artificial neural networks on existing data and teaching them to interpret new data — is something that is emerging as a key industry trend in consumer tech. From the fast development in autonomous cars to AI-powered home gadgets like Amazon’s Echo lineup, artificial intelligence of varying degrees is being integrated to a wide range of products to enable smart automation and personalization solutions. For brands, this means it is time to identify the customer data you leverage to create or partner with tech provider to develop AI-powered, personalized customer experiences.