Zimmer Biomet, a company that specializes in manufacturing orthopedic medical devices, used a custom VR experience to showcase their Signature Solutions products at the AAOS Conference (American Academy of Orthopedic Surgeons), which is billed as the world’s largest exhibition of orthopedic products. The company set up a VR lounge at its exhibition booth outfitted with six Samsung Gear VR headsets. Each headset was preloaded with a custom application that allows attendees to view the product demo focusing in on the various stages of a surgery experience.
What Brands Need To Do
This is the latest example of the ongoing diversification of use cases as virtual reality continues to gain momentum in marketing. VR’s immersive power makes it a powerful tool for brands to sell prospective customers on the experience they offer. It is particularly a great tool for on-site activations and product demos, and this VR initiative from Zimmer Biomet cleverly combines both to grab the attention of its key industry audience. Previously, beverage brands Peroni and Mountain Dew used virtual reality to create unique on-site experiences and spice up their respective promotional events. As VR technology continues to mature, it is time for brands to start creating VR content to engage the target audience.
How We Can Help
Our dedicated team of VR experts is here to guide marketers through the distribution landscape. We work closely with brands to develop sustainable VR content strategies to promote branded VR and 360 video content across various apps and platforms. With our proprietary technology stack powered by a combination of best-in-class VR partners and backed by the media fire-power of IPG Mediabrands, we offer customized solutions for distributing and measuring branded VR content that truly enhance brand messaging and contribute to the campaign objectives.
If you’d like to learn more about how the Lab can help you tap into the immersive power of VR content to engage with customers, please contact our Client Services Director Samantha Holland ([email protected]) to schedule a visit to the Lab.
Source: Groove Jones