Fast Forward: Everything Brands Need To Know About Apple’s 2017 WWDC

Editor’s Note: As an abridged version of our actionable intelligence products, this post only includes generic suggestions for brand marketers. For the full version, completed with features on our trend-setting partners and industry-specific analysis, please contact our Director of Strategy Adam Simon ([email protected]) to join our newsletter subscription. The highlights: iOS 11 Brings P2P Payment, Business Chat, Extended NFC Access, […]

Fast Forward: The Biggest Announcements From Apple’s WWDC 2015 Event

Your guide to tech-driven changes in the media landscape by IPG Media Lab. A fast read for you and a forward for your clients and team. What Apple Announced “Proactive” Search Extensibility Apple kicked off the presentation with previews of the next-gen operating systems—OS X El Capitan for laptops and iMacs, and iOS 9 for […]

Apple WWDC Preview Round-up: Apple Watch SDK, Music Streaming Service & More

With next Monday’s Apple’s annual Worldwide Developers Conference (WWDC) just around the corner, more new information, credible or speculative, regarding the impending event is surging up in the press. Here are four handpicked preview items that we believe all brands should be aware of in preparation for Apple’s announcements. Improved Watch Apps with New SDK […]

Apple WWDC Preview: Updated Apple TV As Central Hub For IoT Devices?

We reported back in March that Apple might be updating Apple TV to include supporting functionality for smart home devices compatible with its HomeKit platforms. Now a new Apple support document has surfaced with clauses confirming that an Apple TV is required to remotely control HomeKit devices, potentially positioning it as the control hub for the […]

What You Need To Know From Apple’s WWDC

Not free to watch to the full two hour press conference from Apple’s Worldwide Developers Conference? Want to skip the developer jargon and get to implications for marketers? We got you covered. Check out the 3 biggest developments from today’s announcement. Continuity – The new feature lets you toggle between devices seamlessly. It syncs activities […]

Fast Forward: How Brands Can Start Preparing For Apple’s Business Chat

Editor’s Note: This is an abridged version of our actionable intelligence products. For the full version, please contact our Director of Strategy Adam Simon ([email protected]) to join our newsletter subscription. What Apple Shared During a developer session on Friday afternoon, Apple shared some more details about Business Chat, an upcoming feature in iOS 11 that will allow businesses […]