What Happened Zelle, a digital payment network backed by more than 30 US banks, is ready to launch after six years in development. Major banks, including Chase, Citibank, Bank of America, TD Bank, and Wells Fargo, are beginning to roll out the first stage of Zelle, which comes as a new function integrated into the […]
What Happened L’Oréal continues to embrace augmented reality technologies to promote its beauty products. As part of a cross-promotion with the Cannes Film Festival, the cosmetic giant is allowing users of its popular YouCam Makeup app to project 64 glamourous red carpet makeup looks from the festival onto their own face and learn makeup skills. […]
What Happened British alcoholic beverages company Diageo teamed up with Amazon for a shoppable video series to promote its “Reserve” portfolio of premium liquor brands. Titled “World Class List,” the series is done in the style of an unscripted travel documentary that sees a host visiting and tasting locally flavored cocktails in five cities around […]
What Happened Android users will soon be able to activate their in-car infotainment system by saying “OK Google,” the same hot-word command used for Google Home and Pixel phones, as the search giant start rolling out voice command to Android Auto. With supported models, drivers will be able to get directions, check the weather, or […]
What Happened Apple announced Search Ads in the App Store at this year’s WWDC event, and now the Cupertino-based company is ready to release this much-anticipated ad product which will appear at the top of the App Store’s search results based on search relevancy and keyword bidding. iOS developers can sign up and start planning […]
Your guide to tech-driven changes in the media landscape by IPG Media Lab. A fast read for you and a forward for your clients and team. The Highlights: New dual-lens camera on iPhone 7 Plus opens the door for improved AR and 3D scanning. Apple Watch Nike+ shows possibility for other brands to partner with […]
Apple is holding its annual iPhone event on Wednesday in San Francisco, and based on the early reports and leaked intelligence, the new iPhone 7 will undoubtedly be the star of the show. Here is a roundup of things that marketers should look out for tomorrow from Apple’s press event. iPhone 7 To Make Push […]
What Happened Apple has released the much-anticipated watchOS 2 after about a week’s delay due to “unexpected bugs.” The new operating system brings native apps, new personalization features, and HomeKit support to Apple Watch. In related news, iOS 9 was also released to the public last Wednesday after months of beta testing, bringing proactive search, […]
Apple kicked off Wednesday’s event with a showcase of its newest product, the Apple Watch. With the new watchOS 2 (first announced at WWDC event back in June) coming next week with Watch-native apps, Apple demoed various new Watch apps such as Facebook Messenger, GoPro, and healthcare app AirStrip to showcase the versatility that its […]
Apple’s annual press event is set for 1 p.m. ET on Wednesday, September 9 in San Francisco, where the Cupertino-based company is expected to unveiled the next-gen iPhones, iPads, and even a new Apple TV. Here is a quick summary of what to expect from tomorrow’s big event and why brands should care: New Apple […]
