Each year, the IPG Media Lab issues its trends report. This year, on the heels of the Consumer Electronics Show, we are excited to announce our six big bets for 2011.
From mobile’s rapid transformation from a niche platform to one that is converging with all our online activities, to new technologies that enable brands to interact with consumers in groundbreaking ways, the implications in 2011 for marketers and brands are breathtaking. Twenty years ago, technologist Mark Weiser wrote, “The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it.” 2011 is the year our traditional media and consumer tools begin to disappear—2011 is the year loyalty cards, cable boxes, and feature phones jump the shark; at the same time, mobile, gaming, and digital behaviors are now majority activities across all demographics. As these behaviors become ingrained and interdependent literacies, they are changing consumers and brands for good.
The Lab’s 2011 trends examine the changing communications landscape through the prism of technology, industry, and consumer developments. Here are six trends that illustrate the convergence of these parallel forces: Continue reading “2011 media and technology trends forecast”
