Each year, the IPG Media Lab issues its trends report. This year, on the heels of the Consumer Electronics Show, we are excited to announce our six big bets for 2011.
From mobileâ€™s rapid transformation from a niche platform to one that is convergingÂ with all our online activities, to new technologies that enable brands to interact withÂ consumers in groundbreaking ways, the implications in 2011 for marketers and brands areÂ breathtaking. Twenty years ago, technologist Mark Weiser wrote, “The most profoundÂ technologies are those that disappear. They weave themselves into the fabric of everydayÂ life until they are indistinguishable from it.” 2011 is the year our traditional media andÂ consumer tools begin to disappearâ€”2011 is the year loyalty cards, cable boxes, andÂ feature phones jump the shark; at the same time, mobile, gaming, and digital behaviorsÂ are now majority activities across all demographics. As these behaviors become ingrainedÂ and interdependent literacies, they are changing consumers and brands for good.
The Lab’s 2011 trends examine the changing communications landscape through theÂ prism of technology, industry, and consumer developments. Here are six trends thatÂ illustrate the convergence of these parallel forces: Continue reading “2011 media and technology trends forecast”