Pay To “Highlight” Your Facebook Status Updates To More Friends
Tag: advertising
Nike Turns Sweat Into A Currency – PSFK
Nike Converts Fuel To Currency
Online video ads get more attention
YuMe and IPG Media Lab, recently partnered on a research project to track relative attention level to video advertising in a lean forward PC experience vs. a lean back TV experience. Specifically, we wanted to know:
- Do people pay attention to online video differently than they do when watching TV?
- If people have the option of avoiding advertising, will they, and how does it differ?
- If the experiences of watching TV and Online Video are different, should an online ad impression be valued the same way that TV ads are?
Brian Monahan predicts digital things
What’s in store for digital in 2011? Brian Monahan, EVP, Managing Partner, IPG Media Lab offers his prediction in an interview for Ad Vision—a month long video series produced by Microsoft Advertising.  Brian was one of 30 global advertising experts interviewed for the series. Interviews are released every weekday. The first of the series was posted on May 9, 2011 and the last will mark the beginning of  Cannes Lions International Festival of Creativity.
To view the full interview:
Future of advertising with Brian Monahan
Brian Monahan, EVP, Managing Partner at the NAA mediaXchange 2011, in Dallas, TX.
To view the full video CLICK HERE
API-enabled ads pack more punch
The history of storytelling is as much about technology as it is about narrative. As humans have transitioned from the earliest cave scratches to the newest highly interactive digital experiences, the way stories are told have had a powerful influence on the stories themselves. As the number of media channels continue to blossom, marketers must not only become more familiar with existing tools, but stay relevant by seeking out competitive new platforms.
The IPG Media Lab‘s most recent Media Trial focused on one important new element of storytelling: data. Data sets are increasingly being structured and exposed via APIs so that third parties can grab and understand the data in real time. Weather, headlines, traffic, sports scores, tweets, videos, social data—the available data sets are only limited by your imagination. Marketers who can curate these streams in real time may be able to create more engaging and more impactful stories, with the results to match.
Mobile Apps Influence Shopping Experience
CNET and the IPG Media Lab recently partnered on a research project to uncover how mobile apps are being used by consumers to make purchase decisions. The research specifically tested the CNET Reviews app to explore opinions, influence and opportunities for both marketers and CNET. The findings are based on aggregated evaluations of thirty-six shoppers at a leading consumer electronics retailer, including pre and post-shopping interviews, in-store observation and physiological stimuli recording methods. Each participant was a well-informed consumer electronics shoppers and existing CNET user.
Continue reading “Mobile Apps Influence Shopping Experience”
“Slow Media” asks quality over quantity
I recently attended a client summit in Berlin and had the opportunity to meet renowned European Media Consultant and Researcher, Joerg Blumtritt. With his peers Sabria David and Benedikt Koehler, Joerg developed the Slow Media Manifesto. Taking a page from the Slow Food Movement, Slow Media offers a new take on the ever-more overwhelming media universe we live in; key is quality over quantity in our media production and consumption. I sat down for an email chat with Joerg to find out more about the roots of Slow Media, and what it means for advertisers, brands, and consumers.
Lab:Â What is slow media and why does it matter now?
JB: Slow Media is about taking care: to carefully spend your time, not to waste it with media consumption that is  not worthwhile, and – even more important – to take responsibility in creating media that gives value to people’s life. Continue reading ““Slow Media” asks quality over quantity”
Net Neutrality and media: Why you should care.
I’m often asked: “What exactly is Net Neutrality?” Boiled down, it’s the philosophy that, however we personally use the Internet, it carries no restrictions or tariffs based on the content we access. Essentially is it the principle that carriers (ISPs) are precluded from restricting or prioritizing access to data based on the content that the data comprises.
Think of it as the postal system. The government is not allowed to open and read your mail to see if one letter is more important than another. As long as the postage is correct for the weight of the envelope, your letter gets delivered. Priority Mail would be analogous to upgrading your bandwidth. Like going from Dial-up to Broadband. But at no point is the content of the envelope considered in how your mail gets sorted or delivered by your mail carrier. Continue reading “Net Neutrality and media: Why you should care.”
Innovative campaigns from Cannes
This week the advertising industry descended upon the French coastal city of Cannes for the Cannes Lions Advertising Festival. For a complete list of winners, click here, or check out what caught our attention by clicking on the slideshow below. Note: To see commentary expand the slideshow to full screen and click on “Show Info” in the upper right hand corner.
