Best Of The Lab 2014: Seize The Moments That Matter

 Here at the Lab, we are always looking for emerging technologies that capture the attention of audiences at the most effective moments. Kicking off 2014, we experimented with incorporating micro-games at point-of-sale using Vengo’s vendor machines, which produced some quite promising findings.

Fast forward to June, we teamed up with Kiip and conducted a mobile engagement study that reveals that moments-based advertising increases purchase intent. We then joined forces with YuMe to explore measures of receptivity and attentiveness, with the findings neatly presented in a short video.

IPG Lab + Kiip Release Moments That Matter Study

Experimental Ad Product: Sponsored Micro-games At Point-Of-Sale

Bonus Video: IPG Media Lab And YuMe Present: Pursuit of Audience Attention