Event Recap: WeWork Labs Demo Day

Wednesday’s WeWork Demo Night was all about fashion tech. Judges from BuzzFeed Style, Woodies Clothing, College Fashionista and FirstMark Capital reviewed pitches, and picked ladies’ performance undergarment stars Dear Kate as the winner.

The popular vote disagreed, though, and chose Pradux, a solution that enables the purchase of products as worn on popular shows. Pradux is particularly interesting for its marketing implications, as it’s part of a suite of new technology and partnerships that could possibly crack open the long-dormant t-commerce space.

Also worth checking out: LookBooker, an Australia-via-Manhattan startup that’s a bit like Seamless for salons. They enable booking appointments at preferred hair and beauty shops. It’s a no-brainer, which is why the company has already achieved significant reach in Singapore.

Rounding out the night were some e-commerce plays that may have limited impact. Brayola is an Israeli bra aggregator site, dipping into a field (online bra perfection) currently owned by True&Co. Ace & Everett sells boutique socks, while Teddy Stratford is trying to argue that men’s shirts fit better with a zipper underneath. Another good evening at WeWork — though better-dressed than usual.