Tag: devora-rogers

CES 2009: Famed blogger on ’09 trends

Posted on by Lab Team

I caught up with All Things D and bigwig industry reporter Kara Swisher at CES today. Swisher moderated a panel called “What will they think of next, Consumer Technology in 2025” that featured panelists including VPs from Lenovo, Intel, and Qualcomm. After the panel and a little “Where-in-the-world-is-Yahoo” guilty-pleasure chatter* between us, Swisher shared a few thoughts on trends in online and emerging media for the coming year–and if she thinks there is a fail-safe place for advertisers to hedge their sacred bets this year:

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Other than this insight from Swisher, the main takeaways from the panelists was four-fold:

Continue reading “CES 2009: Famed blogger on ’09 trends”

Top 10 reasons CES matters

Posted on by Lab Team

The Lab team is heading to the Consumer Electronics Show (CES) in Las Vegas this week to roam the showrooms and take part in the massive gadget brain-exchange. We’ll be blogging live through the weekend–and here are 10 reasons you should stay tuned:

1. It’s like Paris’ Ready-to-Wear event of the year–but instead showcasing gadgets in Vegas. While there will be far more geeky men than hot models in pretty get-ups (I’ve already heard that a fellow digerati femme was one of only 10 women on her plane to Vegas), this is the place to look for what technologies and consumer electronics are coming down the line in ’09. THIS is the place where dreams are made, battles are won, hearts are broken. Okay, perhaps I’m pushing it. But, if you have any desire to keep abreast with technology, stay tuned (preferably here) for all the latest and greatest advances in consumer tech.

2. We might finally learn if this is the year the Internet will kill the TV star. (Check out the WSJ’s round up of reasons how it might). It likely won’t–but this year even a scaled back CES promises some amazing new solutions for watching video and TV via the Internet including two of my favorite new devices: New player ZeeVee is presenting their ZvBox which turns computers into an HDTV channel on your TV set; WhereverTV allows consumers to watch hundreds of international television shows on your television via the Internet (sign me up!)

Stay with me, I’ve got 8 more reasons CES is THE consumer event of the year: Continue reading “Top 10 reasons CES matters”

Emerging Media, Barack Obama, and the Future of Political Campaigns

Posted on by Lab Team

Beth Rankin via FlickrWith the 2009 Presidential Inauguration approaching, we wanted to share our findings on how Barack Obama and other presidential candidates made use of emerging media.

In the 2008 election, Presidential contenders across the political spectrum utilized new media platforms to reach out to voters in unprecedented ways. And voters responded, participating online, via mobile, and across social networks in historic numbers.

What were some of the most notable emerging media triumphs from the 2008 election? And what was the emerging media strategy behind Barack Obama’s campaign? What was John McCain's best emerging media tactic in the race to the White House?

Click here to view IPG Emerging Media Lab's research into the uses of new media in this year's election–and how it has changed political campaigning for good.

Photo courtesy of Beth Rankin via Flickr

Newspapers must hybrid-ize

Posted on by Lab Team

newspapersAs a recovering journalist, I have watched with consternation and dismay the battles newspapers and magazines are undergoing.  It is a painful time for traditional news media, particularly print media. And with results from the National Newspaper Association, it just got worse: Newspaper ad revenue sank nearly $2 billion in the third quarter of 2008.

Nevertheless, I have reason to believe the paradigm shift that has been happening for several years is starting to take shape. There may be a light at the end of the tunnel for newspapers, magazines, and the advertisers who have always looked to these mediums to reach their audiences. Continue reading “Newspapers must hybrid-ize”

Homepage redesign harder than it looks

Posted on by Lab Team

homepageCreating an effective homepage is a mega-challenging task–and it doesn’t surprise me how often even well-intentioned and smart attempts fail, or at least get bad marks.

How do you make a home page all things to most people? How does it explain who you are, what your business or product has to offer, while drawing people in and encouraging a longer term conversation? If it’s a site that features ads, how do you create a page that integrates them successfully into the strategy? And then, once you’ve made a homepage and a couple of years go by and you decide to change it–how do you handle the blowback from users who liked it the way it was, darnit. Continue reading “Homepage redesign harder than it looks”

ADVANCE and the ‘Long Tail’ revisited

Posted on by Lab Team

longtailWelcome to the new ADVANCE format. We are constantly striving to make our emerging media content easier to use, and optimizing for content portability. We hope the re-design of our newsletter will contribute to this (let us know what you think).

Our team is working to create a virtual space that is as exciting as our state-of-the-art, physical space in Los Angeles. From daily blogs and monthly newsletters, to expert P.O.V.s and white papers, we provide in-depth marketing insight and emerging media know-how to leverage in your business. One topic that got us talking and the blogs wagging this month is a new study refuting Chris Anderson’s “Long Tail” theory, which captured the online world’s hopes for the niche market. Here’s what two members of our team have to say about the study:

“The biggest problem with Chris Anderson’s Long Tail theory is its proponents violated its most basic tenet—that is, they made it bigger than it really is. Continue reading “ADVANCE and the ‘Long Tail’ revisited”