If I had a nickel for everytime someone asked me What is hot right now? Iâ€™d be twittering off my yacht in the CÃ´te d’Azur.
In a recent meeting with some of my fellow digerati we were pitching ideas to get a client excited aboutÂ what newâ€™s in the media landscape and all of them declared, Twitter is deadâ€¦itâ€™s over.Â But I think thereâ€™s plenty of life left in our friend Twitter.
We are at an interesting crossroads with Twitter, Facebook and a lot of other overly hyped platforms. In many cases, it’s not about the solution itself but about how people are leveraging the data and behavior surrounding that platform and hence, their API’s (application programming interfaces â€“ see my recent article on using APIs for content delivery). Continue reading “Why Twitter has not jumped the shark”