Sing all the praises you want about ecommerce, one thing it has yet to really figure out is how to provide interested consumer with samples in a timely manner. Or has it now?
Potato chips brand Lay’s is teaming up with car-on-demand service Uber to launch a campaign in NYC. The campaign makes use of UberRush, Uber’s courier service, to deliver a free picnic basket filled with Lay’s potato chips for consumers participating in the brand’s “Do Us a Flavor” contest. If successful, this unlikely partnership could potentially pave a new path for digital sampling and proximity-based marketing.