What Lay’s Is Teaming Up With Uber For

Sing all the praises you want about ecommerce, one thing it has yet to really figure out is how to provide interested consumer with samples in a timely manner. Or has it now? 

Potato chips brand Lay’s is teaming up with car-on-demand service Uber to launch a campaign in NYC. The campaign makes use of UberRush, Uber’s courier service, to deliver a free picnic basket filled with Lay’s potato chips for consumers participating in the brand’s “Do Us a Flavor” contest. If successful, this unlikely partnership could potentially pave a new path for digital sampling and proximity-based marketing.