Wrapping up 2008 holiday numbers

shoppingcartBlack Friday and Cyber Monday have passed and the ecommerce results for Holiday Season 2008 are starting to hit the blogosphere.  ComScore reports ecommerce sales for the holiday shopping period (Nov. 1 – Dec. 26) fell 3% from 2007 totals.  This is the first time online holiday sales have fallen since ComScore started tracking ecommerce in 2001.  However, online retail may have suffered much less than bricks and mortar retailers. Already dealing with the troubled economy and frugal consumers, traditional retailers were also hit by winter weather issues across the nation and five fewer shopping days this calendar year.  In fact, traditional apparel and electronics retailers saw declines of 19% and 26%, respectively, while online apparel sales rose 4% and online electronics sales declined just 5%. Continue reading “Wrapping up 2008 holiday numbers”