Earlier this week, Amazon announced its decision to stop accepting Flash-powered ads on its site and advertising platform, effective September 1st, putting another nail in Flash’s coffin. Last month, Mozilla blocked Flash in its Firefox browser following a security breach, while popular e-sport streaming site Twitch also started to replace Flash with HTML5 video.
What Brands Should Do
Flash, despite being prone to security loopholes and ill-suited for mobile screens, has proven to be oddly resilient, possibly due to institutional inertia among digital creatives. But as the industry pushes toward HTML5, we will most likely be witnessing the demise of Flash soon, and brands would be wise to make the switch sooner than later, both for ads and for product demo videos.
Last week two items of note occurred. Apple released the iPad, and Google announced they would be building Flash into Chrome and Chrome OS. These two announcements highlight a growing difference between Apple and Google’s strategies for the future of computing. Both agree it’s mobile, but they have strong differing opinions on the issue of App vs WebApp.
Apple has had an interesting evolution. When the iPhone OS was first released, Apple staunchly positioned it as web apps only, with no native applications allowed. Eventually, after a small community of hackers got apps to work on the phones and even created a single app to find, download, and update their apps, Apple caved in. We then got a SDK for native applications, and finally arrived in the age of “There’s an App for that.” The iPad as a device is the epitome of this mentality. The iPad is about taking experiences that live elsewhere, whether Netflix or the New York Times, and creating an even better, completely customized experience for a single device. It’s all about the apps. Continue reading “App vs. WebApp: A philosophical difference”