Street Flight just presented the best location-based marketing campaigns of 2014. Here’s a one-sentence-each breakdown of their Top 10 pick.
In-store Retail
- Goodwill used location marketplace xAd’s SmartAudience and SmartFencing products to boost direct contributions at the community non-profit’s national donation center.
- American Eagle gave Shopkick’s iBeacon in-store marketing program a shot in October, to some encouraging results.
- Thanks to its Swirl-powered in-store beacon program, Lord & Taylor pointed to a 60 percent engagement rate and a 30 percent redemption rate for beacon-triggered offers since July.
- GameStop stores fought back against showrooming by working with Shelfbucks’ beacon system.
- Packaged foods marketer Hillshire Brands crafted a national in-store mobile campaign that used beacons and geo-fences to drive sales this past spring.
Local Digitals
- Pandora layered geo- and demographic targeting that drove an 18 percent year-over-year rise in the number of Lasik evaluations to capture local radio ad dollars.
- Taylor Guitars’ Road Show 2014 Campaign relied on Verve’s geo-fencing and “geo-aware” banner ads to attract audiences to events.
- The Weather Channel teamed with location analytics company Placed to decide on what ads to run in certain hyperlocal areas.
- Spark brought geo-data specialist PlaceIQ to help deliver skiers to the Montana resorts.
- ReachLocal presented its ReachEdge software system, the company’s online presence management program, to Cupertino Plumbing.
Head over to StreetFight for more information on each campaign.
