What You Need To Know About Today’s Apple Event

As you may have heard, Apple hosted a keynote event at its Infinite Loop campus in Cupertino earlier today. As anticipated, the company unveiled a new 4-inch iPhone model and a smaller iPad Pro. A new addition to its healthcare toolkits was one of the few surprises. Here is everything a marketer should know about Apple’s announcements today.  

iPhone SE Aims To Reach More Consumers
Apple has been pushing for bigger screens since the iPhone 6, but the company says that most first-time iPhone users are still buying 4-inch iPhones, especially those in certain global markets such as China. In fact, Apple sold over 30 million 4-inch iPhones in 2015 alone. Aiming to capture those smaller-phone lovers, Apple introduced the iPhone SE which comes with a 4-inch screen and significant hardware improvements from Apple’s last 4-inch offering. Equipped with the A9 processor and the M9 motion coprocessor, iPhone SE is as powerful as the iPhone 6s, and will no doubt bring the latest features, such as Apple Pay, always-on Siri, and Touch ID, to more smartphone users.

iPad Pro Positioned As A PC Replacement
Apple also followed up last year’s 12.9-inch iPad Pro with a smaller version. The new iPad Pro comes with a 9.7-inch retina display, improved hardware specs, and its own custom keyboard. The Cupertino company shared that of the 308 million total iPads sold, over 200 million have had 9.7-inch screens, and that the majority of iPad Pro buyers were moving from a Windows PC. With over 1 million apps designed for iPad available in the App Store, Apple seems bullish on the iPad Pro’s market positioning as a PC replacement.

New CareKit To Boost Healthcare Apps
Apple’s HealthKit, which helps collect data for medical studies, has proven to be a hit among medical professionals. In fact, Apple says it facilitated the largest Parkinson’s study to date in less than 24 hours of its launch last year. To follow up on the ResearchKit’s early success, Apple debuted a new developer framework called CareKit, which focuses on patient-facing data that can assist chronic patient care or monitoring post-surgical recovery. The first app to use this framework will also focus on Parkinson’s. This new developer tool should provide healthcare brands with another great channel to learn more about patients’ needs.

Header image courtesy of Apple.com

Everything Marketers Should Know From Apple’s iPhone 6s Event

Regular as clockwork, Apple’s annual iPhone launch event took place this afternoon in San Francisco, where the company unveiled some major upgrades to almost its entire product line. Here are the highlights from today’s event that all marketers and brands should be aware of.

• Apple Watch Gets More Apps and Fashionable Watch Bands
Apple demoed various new Watch apps such as Facebook Messenger, GoPro, and AirStrip, and collaborated with Hermes on new models with exclusive bands.

• iPad Pro Gives Brands More Screen Space To Impress
The brand new iPad Pro that boasts a stunning 12.9-inch screen, giving brands more space and processing power to impress their audience on mobile devices.

• iPhone 6s Presents New Features For Brands To Engage
With 4K video recording, animated Live Photo, 3D Touch, and more, Apple debuts the next-gen smartphone that brands need to adept to.

• The Future Of TV Is Apps
With “tvOS”, Apple brings App Store, gaming capability, and Siri to Apple TV, providing brands with a gateway to infiltrate the living room space.

The new iOS 9 will be made available to all users on September 16, with updated iPhones available starting September 26. The Apple TV and iPad Pro will hit stores later this fall, in October and November, respectively. As always, the Lab will offer our hands-on take on these next-generation devices, so remember to check back for more.

iPad Pro Gives Brands More Screen Space To Impress

The much-anticipated new iPad confirmed the pre-announcement speculations, as Apple unveiled the brand new iPad Pro that boasts a stunning 12.9-inch multi-touch screen, capable of running two full-size apps in profile mode side by side. This will no doubt give brands more space to impress their audience on tablets with stunning graphics and more information.

iPad Pro boasts a new A9X processor, making it faster than 80% of the portable PCs sold in the past year, according to Apple. It also supports a new detachable smart keyboard a la Microsoft’s Surface and Apple’s first stylus named Apple Pencil for more nuanced interactions. Nearly as powerful as a regular laptop, iPad Pro signals the next stage of mobile devices’ takeover of consumer screen time. If your brand hasn’t adapted to mobile yet, you need to start developing a mobile strategy right now.