When all the world’s a screen

Obscura Digital's solution on display in San Francisco

One the most dramatic areas of media innovation is in digital out of home space.  The Lab appeared earlier this week at Mediapost’s DOOH Forum in New York to showcase the most exciting new DOOH technologies.  We brought our friends from Klip Collective and Obscura Digital.  The work was well recieved — prompting savvy industry pundit Joe Mandese to live blog that he was at a loss for words!  Check out the video of the event to see for yourself.