We believe 2010 will be a transformative year for technology that will likely impact the consumer experience dramatically for the next decade. Not since 1999 have consumers, techies, and marketers had so many reasons to celebrate. That was the year we began to see unprecedented broadband growth, the year the first mobile data network hit (in Japan), and we saw Google take its first steps (founded just four months before start of 1999 – VC funding came in 1999), not to mention the introduction of P2P (with the founding of Napster).
2010 promises to be even more explosive: The products and solutions coming to market in 2010 will impact the way we interact with our mobile, PC, and content devices for years to come. Here are seven reasons to believe: Continue reading “2010 will be a transformative year for technology”
On the first day of 
At the Android press event this morning, Google turned the wireless industry on its head. Â On the surface, it looked like Google only introduced a new (albeit very slick) phone, the NexusOne. Â But below the surface, there’s a lot more going on.
From our 2009 best-of the IPG Lab blog series:
As mobile continues to develop, the world of search on mobiles is heating up. Recently, Google launched 
Email marketers are in a dire situation. Many of them don’t know it yet. One of the major activities for smartphone users involves checking email. For marketing emails, while the current best practices dictate formatting emails to support both text-only and HTML email clients, the HTML versions don’t scale well to smaller devices. This is a big problem.
Column originally featured on 