Buzz over the New York 2009 Mercedes-Benz Fashion Week is growing and top designers from across the world are taking center stage, introducing their long anticipated collections. This is how the fashion industry has operated for nearly 100 years: Designers secretly produce the fashions that they feel are most relevant to their lines, and retailers decide what items are most relevant to their customer base. But the fashion industry is at the verge of a tipping point — one that could change this system forever.
Social media has deconstructed the traditional means of communication between retailers and consumers by adding new channels for discussion.Â
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