Tag: kindle

iPad: Game changer or iPod Touch for Boomers?

Posted on by Lab Team

iPad (Courtesy of Apple)The IPG Media Lab team weighs in on Apple’s release of the much anticipated iPad device.

Is the iPad a game changer?

Scott Susskind, IPG Lab CTO: I don’t know if I would consider it a “game changer.”  However, I do think it raises the bar.  We saw several tablet devices this year at CES that leveraged the Google Android platform that have some similarities to the iPad.  However, the iPad will quickly leapfrog the competition due to the maturity of the iPhone OS and breadth of the existing application ecosystem. The heavy lifting was already done. It allowed Apple to focus their efforts on smoothing out the user experience for this form-factor as well as developing special ports of business apps that make it an attractive device for the workplace.

That said, I think it will be a short-lived lead.  As the Android App ecosystem matures, the marketplace will swell with a variety of Android-based devices Devices that will either compete directly with the iPad, or fill smaller, niche markets that would be too costly for Apple to support through multiple hardware versions.  And since the content (and app) distribution model will likely be based on an open ecosystem, I would wager that the lion’s share of the market will be non-Apple inside of a few years. Continue reading “iPad: Game changer or iPod Touch for Boomers?”

A new kind of e-reader?

Posted on by Lab Team

Vook imageAs many publishers and newspaper professionals contemplate the death of traditional print, along comes another format to participate in its demise, The “VOOK.”   The Vook, Simon and Schuster’s new hybrid book/video combination will be available on computers, iPhones and iPod Touch and allow you to read a book interspersed with videos that add to the narrative, or offer a visual aid for training and education purposes.

Vook’s marketing promises that you can read your book but also watch videos, view how-tos and connect in that social media way with authors and other readers. In fact their big push is that you can “do it all in one place…[no more] switching between applications or websites.” Continue reading “A new kind of e-reader?”