A lot went down in the Twitter universe last week. Letâ€™s begin this week with a look back at the week that â€˜twas.
Few companies are more conspicuous in their lack of major revenue streams than Twitter. The company took a new step toward rectifying this position by unveiling its new advertising platform that relies on Promoted Tweets. Launched as a pilot program with a few select advertisers, the platform will eventually insert paid Tweets in the stream of Twitter search results. Promoted Tweets will be graded based on a â€œresonanceâ€ score. Resonance will help determine how long any of these sponsored Tweets stay active in the ecosystem. During a week in which Ning announced that it was moving away from free to paid service, itâ€™s encouraging to see that Twitter is finding tools that build toward fiscal security. Unfortunately, theyâ€™re going to need a few more solutions in order to truly solve the revenue questions. Continue reading “Three things that made Twitter’s week”