Location based services get sexy

lbsThis week I participated in the judging for Navteq’s Global LBS Challenge. The challenge is a yearly event across three regions that gives mobile developers the opportunity to showcase innovative location based services. At least 30% of previous contestants have received venture capital funding or  launched commercial applications.

Many of the solutions were focused on solving a very specific consumer problem and follow the concept of creating applications that have a utility  in a consumer’s lifestyle. The ones that were least successful just had some business model challenges or some design flaws but all were based on leveraging mobile to enhance one’s lifestyle.

Here is some detail on the challenge from Denny Reinert, National Dir. Interactive Sales for Navteq

Here are some of the more interesting applications demonstrated:

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